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Paul Pedrazzi
Paul Pedrazzi

488 Followers

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Published in

Building Winning Products

·Feb 11, 2021

Now What?

Inspired by Viktor Frankl and the Stoics Photo by Paolo Bendandi on Unsplash We like to think we are in control of our own destiny. But we are not. Life happens. Yes, fortunes are not immune to influence — we can improve the odds, but that does not mean the…

3 min read

Now What?
Now What?

3 min read


Published in

Building Winning Products

·Feb 9, 2021

People Do Judge a Book By Its Cover

Inspired by Mike Markkula Photo by Robert Anasch on Unsplash The iPhone is as much art as it is technology. Even the packaging is a joy to use. How did Apple learn to value aesthetics? We are told it was the maniacal focus of the late Steve Jobs, and it…

3 min read

People Do Judge a Book By Its Cover
People Do Judge a Book By Its Cover

3 min read


Published in

Building Winning Products

·Feb 6, 2021

Go and See

Inspired by Taiichi Ohno — Photo by Stephen Dawson on Unsplash Every business teeters on oblivion. Survival is not assured by virtue of incorporation. Early in an organization’s life, this instability permeates everything — uncertainty is the norm. As a venture grows, presumably finding a better fit with the market and adding more people to…

2 min read

Go and See
Go and See

2 min read


Published in

Building Winning Products

·Jan 28, 2021

Obviously Wrong, Might Be Right.

Inspired by Paul Graham Photo by Oliver Schwendener on Unsplash Innovation will always be fought. It a cliche, but it’s also true; if you don’t have haters you’re likely not doing much interesting. “If you discover something new, there’s a significant chance you’ll be accused of some form of heresy.”…

2 min read

Obviously Wrong, Might Be Right.
Obviously Wrong, Might Be Right.

2 min read


Jan 21, 2021

Be Pulled Into Complexity

Photo by Steve Johnson on Unsplash Big ideas are exciting — they motivate people. It’s why it’s can be easier to build an ambitious company than a modest one. But once the real work of building begins, we have to constrain ourselves. Breaking the 12-course meal in our mind into…

3 min read

Be Pulled Into Complexity
Be Pulled Into Complexity

3 min read


Published in

Building Winning Products

·Jan 14, 2021

Who + How = ❤️

Inspired by Jared Spool and Kim Goodwin Photo by Magdiel Damas on Unsplash Focus diminishes peripheral vision. Our work draws us in — tipping headlong, end over end towards the object of our attention. For makers, it’s an occupational hazard. We’re captivated by what we’re creating — where it can…

Design

3 min read

Who + How = ❤️
Who + How = ❤️
Design

3 min read


Published in

Building Winning Products

·Jan 7, 2021

Communicate More

Photo by Jason Rosewell on Unsplash “The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw We know what we already know. This tautology is one of the major roadblocks to communication. We mistakenly think that since we understand something, everyone else…

Communication

3 min read

Communicate More
Communicate More
Communication

3 min read


Published in

Building Winning Products

·May 20, 2020

Create Magic

Photo by Almos Bechtold on Unsplash Everyone in enterprise software talks about ‘Consumerization’. The idea is that the products we use at work are getting easier to use — more like the products we use in our everyday lives. It’s not a new idea, 20 years ago Marc Benioff founded…

3 min read

Create Magic
Create Magic

3 min read


Published in

Building Winning Products

·May 13, 2020

Plan for the Present

Inspired by Joel Spolsky Photo by Matt Artz on Unsplash Have you ever seen the foundation of a house being poured? A crew shows up for a day with a fleet of cement trucks parading by, one by one, filling framed out wooden squares with molten gray sludge. By the…

3 min read

Plan for the Present
Plan for the Present

3 min read


Published in

Building Winning Products

·May 12, 2020

One Screen, One Thing

Inspired by Ryan Singer Photo by Mike Dorner on Unsplash The team was deep in presentation mode — sharing the new dashboard designs with our Product Leader. After 10 minutes of polite squirming, unable to contain himself, he exclaimed, “People don’t use dashboards!” You could hear the frustration in his…

2 min read

One Screen, One Thing
One Screen, One Thing

2 min read

Paul Pedrazzi

Paul Pedrazzi

488 Followers

Product @ Salesforce. Advisor @flipboard. Subscribe: pedrazzi.substack.com

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